{"id":3024,"date":"2026-05-19T11:56:23","date_gmt":"2026-05-19T09:56:23","guid":{"rendered":"https:\/\/institutdegenech.fr\/formation\/comprendre-et-utiliser-les-reseaux-sociaux\/"},"modified":"2026-07-03T11:25:07","modified_gmt":"2026-07-03T09:25:07","slug":"comprendre-et-utiliser-les-reseaux-sociaux","status":"publish","type":"formation","link":"https:\/\/institutdegenech.fr\/en\/formation\/comprendre-et-utiliser-les-reseaux-sociaux\/","title":{"rendered":"Understanding and using social media"},"template":"","meta":{"intitule-formation":"Comprendre et utiliser les r\u00e9seaux sociaux","formation-adulte-courte-ou-autre-formation":"Formation adulte courte","precision":"","photo":"5552","duree":"1 jour, soit 7h","date":"<p><a href=\"https:\/\/forms.cloud.microsoft\/e\/JGXMqS8Ujb\" target=\"_blank\" rel=\"noopener\">Consultez notre calendrier de session et pr\u00e9inscrivez-vous.<\/a><\/p>","titre":"","lien-inscription-formation-adulte":"https:\/\/forms.cloud.microsoft\/e\/JGXMqS8Ujb","voies-genech":"Formation adulte courte","voies-lesquin":"","voies-bavay":"","citation-texte":"","citation-nom":"","citation-fonction":"","objectifs-professionnels":"<p>Comprendre le r\u00f4le des m\u00e9dias sociaux, choisir son r\u00e9seau, publier et g\u00e9rer son contenu.<\/p>","programme":"<p><strong>Comprendre le r\u00f4le des r\u00e9seaux sociaux dans une strat\u00e9gie de communication (BtoB et BtoC)<\/strong><\/p>\n<p>Pr\u00e9sentation des principaux r\u00e9seaux sociaux et leurs sp\u00e9cificit\u00e9s<\/p><p><strong>D\u00e9finir cible et objectifs pour choisir le bon r\u00e9seau<\/strong><\/p><ul><li>D\u00e9termination de sa cible et de son objectif<\/li><li>Choix du bon r\u00e9seau<\/li><\/ul><p><strong>Etablir une ligne \u00e9ditoriale<\/strong><\/p><p>Compr\u00e9hension de l\u2019importance d\u2019une strat\u00e9gie de communication et de la d\u00e9finition des grandes lignes de ses messages : th\u00e9matiques \u00e0 aborder, ton \u00e0 adopter, fr\u00e9quence<\/p><p><strong>Cr\u00e9er son contenu<\/strong><\/p><ul><li>Cr\u00e9ation de publications<\/li><li>Les grands types de posts<\/li><\/ul><p><strong>Organiser sa production de contenus<\/strong><\/p><p>\u00c9tablissement d\u2019un calendrier \u00e9ditorial, exemples de planning, marronniers.<\/p><p><strong>Mesurer l\u2019impact de sa communication<\/strong><\/p><ul><li>Lecture des statistiques<\/li><li>Mesure et ajustement de sa strat\u00e9gie<\/li><\/ul><p><strong>G\u00e9rer les commentaires (positifs et n\u00e9gatifs !)<\/strong><\/p><ul><li>Diminuer, g\u00e9rer et prendre du recul face au risque de bad buzz.<\/li><li>Strat\u00e9gie de r\u00e9ponse face aux commentaires.<\/li><\/ul>","stages":"","moyens-methodes-pedagogiques":"<p>La p\u00e9dagogie utilis\u00e9e est active et centr\u00e9e sur les participants, leurs exp\u00e9riences dans le domaine d\u2019intervention, leurs ressentis. Genech Conseil privil\u00e9gie la pratique, la co-construction, la coop\u00e9ration, les \u00e9changes dans le groupe n\u00e9cessaire \u00e0 une meilleure appropriation des informations et des techniques.<\/p><p>Les outils utilis\u00e9s durant la formation sont divers et favorisent un rythme dynamique et une collaboration active et efficace des participants : travaux de groupe, jeux de r\u00f4le, analyse de pratique, debrief\u2026<\/p><p>Un livret de formation est remis aux participants.<\/p>","taux-de-reussite-pourcentage":"","taux-de-reussite-annee":"","taux-insertion-pourcentage":"","taux-insertion-annee":"","taux-de-satisfaction-pourcentage":"","taux-de-satisfaction-annee":"","photo-secondaire":"2657","lien-page-vie-des-sites":"","lien-page-accompagnement":"non","lien-page-international":"non","poursuites-etudes":"<p>Catalogue formations Genech Conseil<\/p>","debouches-professionnels":"","public-concerne":"<p>Agriculteurs, chef d\u2019exploitation, entreprise du paysage<\/p>","pre-requis":"<p>Savoir lire, \u00e9crire, parler fran\u00e7ais.<\/p>","nombre-de-participants":"<p>8 personnes minimum \/ 15 personnes maximum<\/p>","modalites-acces":"<p>Inscription 15 jours avant le d\u00e9but de la formation.<\/p>","modalites-evaluation":"<p>Evaluation \u00e9crite suivie de la correction collective.<\/p><p>Bilan de satisfaction \u00e9crit et oral de la formation.<\/p>","validation":"<p>Certificat de r\u00e9alisation.<\/p>","tarifs":"<ul>\n<li>A partir de 25\u20ac HT \/H\/personne<\/li>\n<li>Prise en charge jusqu\u2019\u00e0 50% par OCAPIAT pour les salari\u00e9s<\/li>\n<li>Prise en charge VIVEA pour les chefs d\u2019exploitation et associ\u00e9s<\/li>\n<li>Frais en sus : Collations, repas, mat\u00e9riel.<\/li>\n<\/ul>\n<p style=\"margin-top: 14px\">Contactez-nous pour un devis !<\/p>","accessibilite-personnes-situation-handicap":"<p>Locaux\u00a0: R\u00e9glementation ERP \u2013 Locaux accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite.<\/p>","plateau-technique":"","atout-bonus-1-active":"","atout-bonus-1-titre":"","atout-bonus-1-contenu":"","atout-bonus-1-lien-url":"","atout-bonus-2-active":"","atout-bonus-2-titre":"","atout-bonus-2-contenu":"","atout-bonus-2-lien-url":"","atout-bonus-3-active":"","atout-bonus-3-titre":"","atout-bonus-3-contenu":"","atout-bonus-3-lien-url":"","ordre":"9000","logo-partenaire":"","ordre-formation":"9000"},"parcours":[99],"plateaux-techniques":[],"duree-type":[76],"diplome":[75],"formation-adulte":[65],"niveau":[27],"lieu-formation":[58],"filiere":[64,50,51,52],"voie":[47,118],"class_list":["post-3024","formation","type-formation","status-publish","hentry","parcours-centre-formation-adultes","duree-type-court","diplome-form-adulte","formation-adulte-formation-courte-genech-conseil","niveau-adulte","lieu-formation-genech","filiere-agriculture-elevage","filiere-vegetal-horticulture","filiere-biodiversite-paysage-foret","filiere-commerce-gestion-management-conseil","voie-formation-adulte","voie-formation-genech-conseil"],"_links":{"self":[{"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/formation\/3024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/types\/formation"}],"wp:attachment":[{"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/media?parent=3024"}],"wp:term":[{"taxonomy":"parcours","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/parcours?post=3024"},{"taxonomy":"plateaux-techniques","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/plateaux-techniques?post=3024"},{"taxonomy":"duree-type","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/duree-type?post=3024"},{"taxonomy":"diplome","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/diplome?post=3024"},{"taxonomy":"formation-adulte","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/formation-adulte?post=3024"},{"taxonomy":"niveau","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/niveau?post=3024"},{"taxonomy":"lieu-formation","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/lieu-formation?post=3024"},{"taxonomy":"filiere","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/filiere?post=3024"},{"taxonomy":"voie","embeddable":true,"href":"https:\/\/institutdegenech.fr\/en\/wp-json\/wp\/v2\/voie?post=3024"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}