Duration1 day, i.e. 7 hours
Registration form
Duration1 day, i.e. 7 hours
Farmers, farm manager, landscape contractor
Contact us for a quote!
The training
Understand the role of social media, choose your network, publish and manage your content.
Understanding the role of social media in a communication strategy (B2B and B2C)
An introduction to the main social networks and their specific features
Define target audience and objectives to choose the right network
Establish an editorial policy
Understanding the importance of a communication strategy and defining the main outlines of its messages: themes to cover, tone to adopt, frequency
Creating your own content
Organising content production
Creation of an editorial calendar, planning examples, seasonal topics.
Measuring the impact of one's communication
Manage comments (positive and negative!)
The teaching approach used is active and participant-centred, focusing on the participants, their experiences in the field and their feelings. Genech Conseil prioritises practical application, collaborative development, cooperation and group discussion, which are essential for a better understanding of the information and techniques.
The tools used during the training are diverse and promote a dynamic pace and active, effective collaboration among participants: group work, role-play, practice analysis, debriefs…
A training booklet is provided to participants.
Our strengths
Integrated into the Institut de Genech, Genech Conseil benefits from an environment recognised for its expertise in the environmental and commercial sectors, guaranteeing practical and operational training.
Thanks to a wide network of trainers and partners, Genech Conseil offers training courses tailored to the needs of businesses, covering both professional and transversal topics.
The training courses rely on active teaching methods and digital tools, promoting participant engagement and the sustainable acquisition of skills.
Each year, 1,100 adults are trained, illustrating the expertise of Genech Conseil and the trust placed in it by numerous companies.
Information
practices
Able to read, write and speak French.
Minimum 8 people / maximum 15 people
Enrolment 15 days before the start of the training course.
Written assessment followed by joint correction.
Written and oral feedback summary of the training course.
Certificate of achievement.
Premises: Regulations for public access buildings – Premises accessible to people with reduced mobility.
Are you interested in this training course?
Register now or chat with our team to bring your training project to life.
Our training centre
Telephone
Address
Genech Conseil
Genech Institute Group
348 Rue de la Libération
59242 Genech
Contact us
Courses
Units
Training pathways
Contact us
Would you like to share some information with us or leave a message that is not about a training course? Fill in this form. To find out about one of our training courses, click HERE
