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Business, Administration, Management and Consultancy

Vocational Baccalaureate in Commerce and Sales: Retail Management and Promotion

Level 4

Apprenticeship Adult education

Duration3 years

Level

Post-Year 11

Pre-registration

Icone-commerce-gestion-management-conseil-vert
Business, Administration, Management and Consultancy

Vocational Baccalaureate in Commerce and Sales: Retail Management and Promotion

Level 4

Apprenticeship Adult education

Duration3 years

Level

Post-Year 11

Inscription

Contact us

Apprenticeship
Lesquin site

More information on the network's website:

Formation adulte longue

More information on the network's website:

The training

Level 4 State Diploma, issued by the Ministry of Higher Education and Research. Registered in the RNCP on 19-12-2023 under number 38399.
Objectives
  • Master product and service sales techniques,
  • Mastering the commercial management associated with one's role: procurement, merchandising, management of the sales unit,
  • Know the management techniques for replenishment, order preparation, stock management, participating in inventory and measuring the commercial performance of promotions,
  • Understand and apply product presentation techniques, advise the customer using persuasive arguments, close a sale and contribute to customer retention

GENERAL TEACHING MODULES:

  • Economics and Law
  • Mathematics
  • Health, Safety and Environment
  • English
  • Spanish
  • French
  • History-geography and moral and civic instruction
  • Applied arts and artistic cultures
  • Gender equality
  • Eco-citizenship
  • Job Search Methodology

TECHNICAL AND VOCATIONAL TEACHING MODULES:

Block No. 1: Advising and selling

  • Monitoring market trends
  • Complete the sale in an omnichannel environment
  • Ensure completion of the sale

Block 2: Track sales

  • Track the order for the product and/or service
  • Handling customer returns and complaints
  • Ensure customer satisfaction

Block 3: Building customer loyalty and developing customer relationships

  • Processing and utilising customer information or contact details
  • Contribute to initiatives aimed at building customer loyalty and developing customer relationships
  • Evaluate customer loyalty and relationship-building activities

Module 4: Running and managing the retail space

  • Carry out pre-sale operations
  • Making the business unit attractive and functional
  • Grow the customer base

The Bac Pro in Business and Retail Studies can be completed either over three years, starting in the second year of secondary school, or over two years, starting in the first year of the BAC (see entry requirements).

The work-study programme usually involves two days at the CFA (16 hours in total) per week.

  • Digital equipment for every learner
  • Group work, active learning, inductive pedagogy, deductive pedagogy, thematic projects
  • Professional practices at the training centre
  • Company visits, trade fairs...
  • Monitoring the apprentice’s activities using the apprenticeship record book, half-yearly reviews and workplace visits

Our strengths

Three complementary campuses (Genech, Lesquin, Bavay), welcoming halls of residence, a vibrant student life and unique learning environments.

Find out all about the support available on our dedicated page:

Find out all about our international activities on our dedicated page:

What next?

Further study

At our Lesquin campus for undergraduate degrees (Bac +2):

In other institutions in the network:

  • BTS NDRC – Negotiation and Digitalisation of Customer Relations
  • BUT Marketing Techniques
  • BUT GACO – Administrative and Commercial Management of Organisations

career prospects

  • Sales adviser
  • Sales advisor / Sales representative
  • Call centre agent
  • Sales Administration Assistant
  • Account Manager

Information

practices

Tariffs

  • For 12 months: €10,000
  • (The training is funded by the OPCOs and the CFA. The apprentice and the company therefore have no costs to cover.)

Find the breakdown of training costs on our dedicated page

Bursaries: check our dedicated page to find out about the financial support available depending on your situation.

Read the terms and conditions of sale

Anyone wishing to work in the field of commerce in all available fields.

  • Aged 15 to 29, with no age restriction for people with RQTH status,
  • Following the 3rd,
  • Or following a vocational secondary school, general or technological, of a CAP, professional title or equivalent

10 to 30 participants

There are two possibilities:

  • Applicants apply via the Parcoursup platform
  • Applicants should apply directly via the Lesquin website

Interview, assessment test and decision within 20 days of the first contact

To enrol on the course, candidates must have signed an apprenticeship contract with a company able to provide them with work placements relevant to the level they are studying for (various types of retail, local shops, large-scale and specialist retail, shops selling handcrafted goods, B2B trading companies, etc.).

The candidate has a maximum of three months from the start of the training course to find a host organisation.

The candidate is supported by the CFA in their search for an apprenticeship contract. We run half-day Apprenticeship Search Technique sessions, where we help young people work on their CV and cover letter, prepare them for future job interviews, and create their outreach plan.

The Bac Pro in Business and Sales offers a range of assessment methods: written examinations, oral examinations, the preparation of skills profiles, etc.

The examinations are national and take place outside the training centre on specific dates set by the Ministry of Higher Education and Research.

  • Premises: Fire safety regulations for public buildings (ERP) – Premises accessible to people with reduced mobility
  • Possible academic guidance and adaptation, mentored by a disability officer
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